Who it's for
Interify for real-estate agents, with disclosure
Interify can show a buyer what a room could become, using a photo of the property. Any virtually edited listing image has to be clearly disclosed as such: a preview shows a possible change, not the property as it is.
Key facts
- Mark and describe
- Rectangle, lasso and marker tools outline the areas to change; each area gets its own note.
- Compare and share
- Compare versions side by side, download them, and share a link with a before/after slider that opens without an account.
- Cost of a version
- 1 credit. Packs start at $9 for 30 credits, down to $0.16 a credit
- Watermark
- Free downloads carry a small watermark; buying any pack removes it
How to do it in Interify
Use a photo that shows the room honestly
Start from a straight, level shot of the room in its current condition. That photo is also the before image you will show beside the preview.
Mark only cosmetic, plausible changes
Paint, flooring, cabinet fronts, fixtures and furniture are reasonable. Removing damage, hiding defects or inventing space is not.
Keep the before and after together
Show them as a pair so a viewer can see what was changed. Share links open with a before and after slider, which does this by default.
Label every edited image
Write the disclosure into the caption and the image itself: virtually edited, showing a possible renovation, not the property's current condition.
Check your MLS and local rules before publishing
Rules on virtually staged and virtually altered photos differ by MLS and by state. Confirm what yours requires, in what wording, before the listing goes live.
Notes you can copy
Each marked area carries its own note. Copy one of these and change the words that don't fit your room.
- Walls
- Neutral warm white matte paint throughout, trim unchanged
- Floor
- Mid-tone engineered oak in a matte finish, same layout
- Kitchen cabinets
- Keep the layout, paint the doors soft gray and change the handles
- Empty living room
- Add a sofa, a rug and a floor lamp in neutral tones for scale
- Bathroom vanity
- Replace the vanity with a simple white unit and a chrome faucet
Photographing the room
The photo decides how much of the result looks like your room.
- Shoot level and upright on a tripod if you have one. Straight verticals make a preview read as a serious proposal rather than a filter.
- Shoot in daylight with the lights off, and avoid wide-angle distortion, which misleads buyers about room size.
- Keep the whole room in frame, including the floor junction, so nothing looks cropped out or concealed.
- Keep the unedited original of every photo you publish, so you can show what was changed.
- Don't photograph people, personal documents or family photos in an occupied property.
Disclosure comes first
The rule to work from is simple: a buyer must be able to tell at a glance that an image shows a possible change rather than the room as it stands. That means a clear label on the image and in the caption, not a line in the small print.
MLS policies on virtually staged and virtually altered photographs differ: some require specific label wording, some that the unedited photo appears alongside, some that the primary listing photo is never a virtually staged one. Check your MLS, your brokerage policy and your state's advertising rules before you publish, and keep the unedited original.
Where a preview genuinely helps
Dated but structurally sound homes are the honest use. A buyer walking into a tired kitchen often cannot see past it, and a labeled preview of a repaint and new fronts answers the question they are actually asking.
It also helps with empty rooms, where a simple furnished version gives scale, and with a room whose purpose is unclear.
Where it does not belong
Not on anything that hides a defect: water damage, mold, cracks, a missing kitchen, a roof. Not for changes that need permission the buyer doesn't have. Not for inventing windows, additions or space.
The test is whether a buyer who later sees the room feels misled. If there is any chance of that, don't publish the image.
Before and after, together
The most defensible way to show a preview is beside the unedited photo. A before and after pair makes the edit visible, which is both more honest and more persuasive than a single polished image.
Share links open with a before and after slider and need no account, which makes them easy to send to a buyer directly.
What it isn't
A preview is not a renovation estimate, a scope of work or a valuation. It says nothing about what the work would cost or whether it is possible in that building.
If a buyer asks those questions, the answer comes from a contractor and an appraiser, not from an image.
What to expect
What a preview settles, and what it can't.
- A preview is not the property. Never present an edited image as the current condition of a room, and never use one to conceal a defect.
- MLS rules and the NAR Code of Ethics require advertising to present a true picture, which means any virtually edited or virtually staged photo has to be clearly labeled. Requirements vary, so check your MLS and state rules.
- Interify's Terms prohibit passing a generated image off as a photo of real, completed work in a way that misleads others, including in a property listing.
- It gives no measurements, no renovation costs and no opinion of value. It changes photographs of a room.
Common questions
Can I use edited photos in a listing?
Only with clear disclosure. MLS rules and the NAR Code of Ethics require advertising to present a true picture, so a virtually edited image must be labeled as such. Check your MLS and state rules first.
Is a preview a photo of the property?
No. It shows a possible change to a room, generated from your photo. It is not the property's current condition and must never be presented as it.
Can I use the results commercially?
As far as the law allows, results are yours to use, including commercially, within the Terms. Buy any credit pack to get results without the watermark.
Can I remove damage or clutter from a listing photo?
Removing clutter in a disclosed, clearly labeled preview is one thing; concealing a defect is another and is not acceptable. Don't publish an image that hides a problem.
Read on
- KitchenA kitchen remodel visualizer that works on your own photo: mark the cabinets, counters or backsplash, say what each should become, and compare versions.
- Living roomMark the wall, floor or sofa in a photo of your own living room, say what each should become, and get a photorealistic preview of the room.
- Paint colorsA paint color visualizer that uses your own photo: mark the wall and name the color, and with no style the trim and furniture stay as they were.
- FlooringA flooring visualizer for your own photo: mark the floor, describe the wood, tile or vinyl you are considering, and see it in your actual room.
- HomeownersDecide what to change in your own home before you spend: preview a room, compare versions, and show the result to whoever you are deciding with.
- Interior designersAgree on a direction with a client in their own room: preview a scheme on their photo, compare options, and share a link they can open on a phone.
See it in your own room
The sample room needs no account. Your own photo starts with 3 credits free and no card.